Privacy Policy

Type Posters
www.typeposters.co.uk
Last updated: April 2026

Who We Are

Type Posters is an independent print studio based in the United Kingdom, selling custom Giclée art prints online at www.typeposters.co.uk. References to "we", "us" or "our" throughout this policy refer to Type Posters.

We are committed to protecting your personal information and being transparent about how we use it. This policy explains what data we collect, why we collect it, and what we do with it.

What Data We Collect

Data You Provide to Us

When you place an order or contact us, you may provide:

Your name and delivery address
Email address and phone number
Payment details (processed securely via Shopify — we do not store your full card details)
Details of any custom print requirements or communications

Data Collected Automatically

When you browse our website, we automatically collect certain technical information including:

IP address and browser type
Pages visited and time spent on the site
How you arrived at our site (e.g. via search engine or direct link)
Device and screen information

This is collected via Google Analytics (see below) and standard web server logs.

How We Use Your Data

We use your data to:

Process and fulfil your orders, including arranging delivery
Send you order confirmations and shipping updates
Respond to customer enquiries
Understand how our website is being used and improve the experience for visitors
Comply with our legal obligations (e.g. tax records)

We do not use your data for automated decision-making or profiling.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar tracking technologies to collect anonymous information about how visitors use our site — such as which pages are viewed, how long visitors stay, and where they came from.

This information is aggregated and does not identify you personally. It helps us understand which parts of our site are working well and where we can improve.

Google may transfer this data outside the UK. For more information on how Google processes data, please see Google's Privacy Policy.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Cookies

Our site uses cookies to provide core functionality and to support analytics. These include:

Cookie Type

Purpose

Strictly necessary

Required for the shopping cart and checkout to function (via Shopify)

Analytics

Used by Google Analytics to track page visits and behaviour

Preferences

Remembers your settings and choices

You can control or disable cookies via your browser settings. Please note that disabling certain cookies may affect your ability to use the shopping cart and checkout.

Shopify

Our cart and checkout are powered by Shopify Inc., a third-party e-commerce platform. When you add items to your cart or complete a purchase, you are interacting with Shopify's infrastructure.

Shopify processes your personal and payment data on our behalf as a data processor. They are certified compliant with industry standards for payment security (PCI-DSS). You can read Shopify's own privacy policy at www.shopify.com/legal/privacy.

Payment Security

We do not store, process or transmit your full payment card details on our servers. All payment transactions are handled directly by Shopify's secure, PCI-compliant checkout. Your card data is encrypted and processed in accordance with industry standards.

Who We Share Your Data With

We only share your personal data where necessary:

Shopify — to process orders and payments
Delivery couriers — your name and delivery address, to fulfil your order
Google — anonymised analytics data
Legal authorities — if required by law

We do not sell your personal data to any third parties.

How Long We Keep Your Data

We retain your order and account data for up to 7 years to comply with UK tax and accounting obligations. Analytics data is retained in accordance with Google Analytics' default retention settings.

If you contact us by email, we retain correspondence for as long as reasonably necessary to respond to your enquiry and for a reasonable period thereafter.

Your Rights

Under UK data protection law (UK GDPR), you have the right to:

Access the personal data we hold about you
Correct any inaccurate or incomplete data
Erase your data (where we are not legally required to retain it)
Restrict how we process your data in certain circumstances
Object to processing based on legitimate interests
Data portability — receive your data in a portable format
Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at the details below.

Legal Basis for Processing

We process your personal data on the following legal grounds:

Contract — to fulfil your order and provide the services you've requested
Legitimate interests — to improve our website and understand how it is used (analytics)
Legal obligation — to comply with UK tax and accounting law
Consent — where you have opted in to marketing communications

Marketing

We will only send you marketing emails if you have explicitly opted in to receive them. You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly.

Data Controller

Type Posters is the data controller for personal data collected through this website.

If you have any questions about this privacy policy or how we handle your data, please contact us:

Email: hello@typeposters.co.uk
Website: www.typeposters.co.uk

Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's data protection regulator:

Information Commissioner's Office (ICO)
www.ico.org.uk
Tel: 0303 123 1113

Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this page periodically.